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Infinet Group AB © 2024

Infinet Group AB © 2024

Web Development

Esports Talent Agency

We built Esports Talent Agency’s website using React, creating a sleek, responsive platform to showcase their livestream marketing expertise.

Abstract main image for Esports Talnet Agency
Abstract main image for Esports Talnet Agency

Industry

Fintech

Headquarters

Stockholm

Founded

2020

Company size

2

Links

Esports Talent Agency logo
Esports Talent Agency logo
Esports Talent Agency logo

Overview

Esports Talent Agency (ETA) was one of Infinet’s earliest clients. It focuses on talent management and livestream marketing within the esports industry. Our goal was to create a website that reflects ETA’s dynamic brand and effectively showcases its services to potential talent and clients.

Role

Infinet was responsible for the full design and development of ETA’s website. We built a visually appealing, responsive site using React, TypeScript, and Tailwind CSS to highlight ETA’s expertise and services. Our work also included integrating a custom CMS to support ETA’s content needs.

Challenge

The main challenge was crafting a website that aligns with the fast-paced, innovative nature of the esports industry. We needed to balance a professional look with elements that capture the energy of esports, ensuring the site appeals to both clients and talent within the sector.

Solution

We developed a responsive, user-friendly website with a modern design that reflects ETA’s brand identity. Leveraging React, TypeScript, and Tailwind CSS, we created an engaging platform with seamless navigation and an intuitive CMS, giving ETA the flexibility to easily manage their content and attract both brands and talent in the competitive esports space.

25%

25%

Increase In User Retention

8k

Daily Users

84%

84%

Increase in time spent on website

Process

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights