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Infinet Group AB © 2024

Infinet Group AB © 2024

Web Development

Whylessisnotmore

We built WhyLessIsNotMore with WordPress as the CMS, React, TypeScript, and Tailwind CSS for the front end, and PHP for a robust back-end experience.

Louisa reading a book while holding a coffee
Louisa reading a book while holding a coffee

Industry

Fintech

Headquarters

Stockholm

Founded

2021

Company size

1

Links

Whylessisnotmore white logo
Whylessisnotmore white logo
Whylessisnotmore white logo

Overview

WhyLessIsNotMore is a sophisticated content-driven platform focused on lifestyle, built to handle extensive content updates with ease. We used WordPress for the CMS, with React, TypeScript, and Tailwind CSS for a responsive, engaging front end, and PHP for back-end functionalities to ensure a seamless, robust experience.

Role

Our role encompassed full development responsibilities, from CMS setup to front-end and back-end integration. We crafted a dynamic front end using React, TypeScript, and Tailwind CSS, while using WordPress for content management and PHP for customized back-end functionality.

Challenge

The main challenge was to integrate a seamless CMS for frequent content updates with a front end that maintains high performance and visual appeal. Ensuring smooth interactions between WordPress and a React-based front end was key, alongside custom PHP back-end elements.

Solution

We utilized WordPress as a reliable CMS, providing flexibility for content management. For the front end, we developed with React, TypeScript, and Tailwind CSS, creating a visually appealing and responsive design. PHP was employed on the back end to handle custom functionalities, ensuring that WhyLessIsNotMore delivers a cohesive and engaging user experience across all components.

25%

25%

Increase In User Retention

8k

Daily Users

84%

84%

Increase in time spent on website

Image of a stair with a natural environment inside an house
Image of a stair with a natural environment inside an house

Process

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Image of a book called "Rome" being held by a person with a blue dress
Louisa Falkenberg smiling while holding a cup
Louisa Falkenberg smiling while holding a cup
Louisa Falkenberg being happy on her bed
Louisa Falkenberg being happy on her bed
Image of table decoration.